Seaside Merchant Association Mission
The merchants in Downtown Pacifica are forming a merchant association. The mission of the Association is to “work collaboratively to create and promote growth, come together as a unified voice at city level, and share information and resources collectively to uplift businesses and our community”. The goal for the association is to help the Downtown Pacifica business district achieve the following benefits:
- Collective Bargaining Power: Merchants can negotiate better deals with suppliers and service providers when they unite, leading to lower costs and improved terms.
- Networking Opportunities: An association fosters relationships among local businesses, creating a support system for sharing resources, experiences, and referrals.
- Advocacy: A united front can more effectively represent merchants’ interests to local government and policymakers, advocating for favorable regulations and support.
- Shared Marketing and Promotion: An association can pool resources for marketing campaigns, boosting visibility and attracting more customers to the area.
- Training and Resources: Associations can provide training sessions, workshops, and access to valuable resources that help members improve their businesses.
- Community Building: Strengthening ties between local merchants fosters a sense of community and can enhance customer loyalty.
- Problem-Solving: Members can collaborate to address common challenges, such as competition, crime, or changing consumer behavior.
To learn more about our association rules and governance, please review our association bylaws.
Seaside Merchant Association Boundaries
The boundaries of the Association shall include the area bounded by the Beach Boulevard, Palmetto Avenue and Francisco Boulevard from Clarendon Street to the 900 block of Palmetto Ave within the Pacifica Sharp Park District.
Seaside Merchant Association Motto
The motto of the Association shall be, “Downtown Pacifica – the beauty of Pacifica.”